About us

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Zoe Pascale

Managing Partner& Research Director
+20 years experience in market research

Zoe is a senior quantitative researcher, acknowledged as concept & product champion through international accreditation.

Her passion for analysis has been expanded on several methodologies among which: Usage& Attitudes, Brand Assessment, Advertising & Communication, Brand Health Check, Customer Experience, Corporate Reputation Assessment, BPTO, Price Sensitivity, Mystery shopper, Social media segmentation, experienced on a wide range of categories: FMCG, Finance& Banking, Pharmaceuticals, Beauty & Healthcare, Tobacco, IT&C, Media (print and radio), Building, Architecture & Design, Retail, Fuel, Telecom and Automotive.

Simona Ciurtin

Qualitative Research Director
+16 years experience in market research

Simona is accredited in qualitative diagnosis research being specialized in motivational segmentation, at senior level.

She is experienced on several methodologies among which: Brand assessment and diagnosis, Brand image and positioning, Concept and communication assessment, Concept development, Customer satisfaction, Shopping behaviour, Ethnographic & Netnographic research, Facebook audit, which have been adapted on categories such as FMCG, Finance& banking, Pharmaceuticals, Beauty & Healthcare, Tobacco, IT&C, Media (print and radio), Building, Architecture & Design, Retail.

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